Chapter 1 Essays (9523 words) - Psychology, Behavior,

Chapter 1 What Is Psychology? MULTIPLE CHOICE 1. Psychology is defined as the scientific study of |a.|behavior and mental processes. | |b.|diagnosis and treatment of behavioral disorders. | |c.|conscious and unconscious mental processes. | |d.|the mind. | ANS: A DIF: 1 REF: 1-4 OBJ: 1 MSC: TYPE: Factual NOT: BTC 2. The scientific study of behavior and mental processes describes |a.|behaviorism. |c.|psychology. | |b.|psychoanalysis. |d.|clinical psychology. | ANS: C DIF: 1 REF: 1-4 OBJ: 1 MSC: TYPE: Factual 3. Eduardo DeLeon is engaged in scientific research involving the study of behavior and mental processes. DeLeon is a |a.|psychotherapist. |c.|psychiatrist. | |b.|psychoanalyst. |d.|psychologist. | ANS: D DIF: 1 REF: 1-4 OBJ: 1 MSC: TYPE: Applied 4. As a science, Psychology has four goals. Which of the following is NOT one of those goals? |a.|eliminate behavior |c.|predict behavior | |b.|explain behavior |d.|control behavior | ANS: A DIF: 2 REF: 1-4 OBJ: 1 MSC: TYPE: Factual 5. A __________ proposes a relationship among observed events. |a.|science |c.|prediction | |b.|theory |d.|school of psychology | ANS: B DIF: 1 REF: 1-4 OBJ: 1 MSC: TYPE: Factual 6. A satisfactory psychological theory of thirst would |a.|be able to predict when people will or will not drink. | |b.|be able to describe age-related drinking behavior. | |c.|both a and b. | |d.|none of these. | ANS: C DIF: 3 REF: 1-4 OBJ: 1 MSC: TYPE: Conceptual 7. Theories allow psychologists to make __________ such as a client's chance of recovery. |a.|descriptions |c.|predictions | |b.|explanations |d.|beliefs | ANS: C DIF: 2 REF: 1-4 OBJ: 1 MSC: TYPE: Applied 8. Which of the following is NOT true of psychological theories? |a.|Theories make assumptions about behavior. | |b.|Theories explain behavior and mental processes. | |c.|Predictions are derived from theories. | |d.|Theories are always discarded as new observations are made. | ANS: D DIF: 2 REF: 1-4 OBJ: 1 KEY: WWW MSC: TYPE: Factual 9. The clinical psychologist's aim in applying prediction and control principles to a client's behavior is to |a.|decide the treatment. | |b.|help the client meet his or her goals in treatment. | |c.|allow the client a narrow range of options for his or her | | |behavior. | |d.|use a database to formulate a treatment for the client. | ANS: B DIF: 3 REF: 1-4 OBJ: 1 MSC: TYPE: Applied 10. Dr. Rossini is developing a training program to help a young woman with mental retardation to sort clothes in the laundry of the residential facility in which she lives. Whenever she performs her job according to the protocol, she receives a reward. If she does not stay on task, she receives no reward. Applying the principles of learning theory to the direct modification of human conduct is referred to as |a.|pure research. |c.|psychoanalysis. | |b.|basic research. |d.|the practice of psychology. | ANS: D DIF: 2 REF: 1-5 OBJ: 2 MSC: TYPE: Conceptual 11. The results of ________ research in the study of the perceptual development of infants and lower animals is often useful in formulating the treatment of visual disorders in humans. |a.|pure |c.|controlled | |b.|basic |d.|action | ANS: A DIF: 3 REF: 1-5 OBJ: 2 MSC: TYPE: Conceptual 12. Applied research is research undertaken |a.|with humans. |c.|for its own sake. | |b.|with lower animals. |d.|to find solutions to specific| | | | |problems. | ANS: D DIF: 1 REF: 1-5 OBJ: 2 MSC: TYPE: Factual 13. The difference between pure and applied research is the difference between |a.|prediction and control. | |b.|practice and theory. | |c.|research for its own sake and research to solve specific | | |problems. | |d.|application and adaptation. | ANS: C DIF: 1 REF: 1-5 OBJ: 2 MSC: TYPE: Conceptual 14. Research using computers to understand artificial intelligence is an example of __________ research. |a.|pure |c.|longitudinal | |b.|applied |d.|none of these | ANS: A DIF: 2 REF: 1-5 OBJ: 2 MSC: TYPE: Applied 15. Dr. Langer is treating a college student for depression in his private practice. Most likely Dr. Langer is a(n) __________ psychologist. |a.|counseling |c.|educational | |b.|school |d.|clinical | ANS: D DIF: 2 REF: 1-5 OBJ: 2 KEY: WWW MSC: TYPE: Applied 16. Jean, a divorced mother with two children, married Harry, a widower with a teenage daughter. From the onset of her relationship with Harry, Jean had difficulty in relating to his daughter. Once married, the family problems between stepmother and stepdaughter became exacerbated. Who might be consulted? |a.|a developmental psychologist |c.|a counseling psychologist | |b.|an educational psychologist |d.|a psychiatric social worker | ANS: C DIF: 2 REF: 1-5 OBJ: 2 MSC: TYPE: Applied 17. Diagnosing the severity of mental illness and behavior problems is usually the job of a(n) __________ psychologist. |a.|clinical |c.|school | |b.|counseling |d.|educational | ANS: A DIF: 1 REF: 1-5 OBJ: 2 MSC: TYPE: Conceptual 18. School psychologists are employed by school districts to |a.|develop achievement and aptitude

Bristol Blenheim in World War II

Bristol Blenheim in World War II Specifications - Bristol Blenheim Mk.IV: General Length: 42 ft. 7 in. Wingspan: 56 ft. 4 in. Height: 9 ft. 10 in. Wing Area: 469 sq. ft. Empty Weight: 9,790 lbs. Loaded Weight: 14,000 lbs. Crew: 3 Performance Power Plant: 2 Ãâ€" Bristol Mercury XV radial engine, 920 hp Range: 1,460 miles Max Speed: 266 mph Ceiling: 27,260 ft. Armament Guns: 1 Ãâ€" .303 in. Browning machine gun in port wing, 1 or 2 Ãâ€" .303 in. Browning guns in rear-firing under-nose blister or Nash Thomson FN.54 turret, 2 Ãâ€" .303 in. Browning guns in dorsal turret Bombs/Rockets: 1,200 lbs. of bombs Bristol Blenheim: Origins: In 1933, the chief designer at the Bristol Aircraft Company, Frank Barnwell, began preliminary designs for a new aircraft capable of carrying a crew of two and six passengers while maintaining a cruising speed of 250 mph. This was a bold step as the Royal Air Forces fastest fighter of the day, the Hawker Fury II, could only achieve 223 mph. Creating an all-metal monocoque monoplane, Barnwells design was powered by two engines mounted in a low wing. Though dubbed the Type 135 by Bristol, no efforts were made to build a prototype. This changed the next year when noted newspaper owner Lord Rothermere took an interest. Aware of advances overseas, Rothermere was an outspoken critic of the British aviation industry which he believed was falling behind its foreign competitors. Seeking to make a political point, he approached Bristol on March 26, 1934, regarding purchasing a single Type 135 in order to have a personal aircraft superior to any flown by the RAF. After consulting with the Air Ministry, which encouraged the project, Bristol agreed and offered Rothermere a Type 135 for  £18,500. Construction of two prototypes soon began with Rothermeres aircraft dubbed the Type 142 and powered by two Bristol Mercury 650 hp engines. Bristol Blenheim - From Civil to Military: A second prototype, the Type 143, was also built. Slightly shorter and powered by twin 500 hp Aquila engines, this design was ultimately scrapped in favor of the Type 142. As development moved forward, interest in the aircraft grew and the Finnish government inquired regarding a militarized version of the Type 142. This led to Bristol beginning a study to assess adapting the aircraft for military use. The result was the creation of the Type 142F which incorporated guns and interchangeable fuselage sections which would allow it to be used as transport, light bomber, or ambulance. As Barnwell explored these options, the Air Ministry expressed interest in a bomber variant of the aircraft. Rothermeres aircraft, which he dubbed Britain First was completed and first took to sky from Filton on April 12, 1935. Delighted with the performance, he donated it to the Air Ministry to help push the project forward. As a result, the aircraft was transferred to the Aeroplane and Armament Experimental Establishment (AAEE) at Martlesham Heath for acceptance trials. Impressing the test pilots, it achieved speeds reaching 307 mph. Due to its performance, civil applications were discarded in favor military. Working to adapt the aircraft as a light bomber, Barnwell raised the wing to create space for a bomb bay and added a dorsal turret featuring a .30 cal. Lewis gun. A second .30 cal machine gun was added in the port wing. Designated the Type 142M, the bomber required a crew of three: pilot, bombardier/navigator, and radioman/gunner. Desperate to have a modern bomber in service, the Air Ministry ordered 150 Type 142Ms in August 1935 before the prototype flew. Dubbed the Blenheim, the named commemorated the Duke of Marlboroughs 1704 victory at Blenheim, Bavaria. Bristol Blenheim - Variants: Entering RAF service in March 1937, the Blenheim Mk I was also built under license in Finland (where it served during the Winter War) and Yugoslavia. As the political situation in Europe deteriorated, production of the Blenheim continued as the RAF sought to re-equip with modern aircraft. One early modification was the addition of a gun pack mounted on the aircrafts belly which featured four .30 cal. machine guns. While this negated the use of the bomb bay, it allowed the Blenheim to be used a long range fighter (Mk IF). While the Blenheim Mk I series filled a void in the RAFs inventory, problems quickly arose. Most notable of these was a dramatic loss of speed due to the increased weight of the military equipment. As a result, the Mk I could only reach around 260 mph while the Mk IF topped out at 282 mph. To address the problems of the Mk I, work began on what was eventually dubbed the Mk IV. This aircraft featured a revised and elongated nose, heavier defensive armament, additional fuel capacity, as well as more powerful Mercury XV engines. First flying in 1937, the Mk IV became the most produced variant of the aircraft with 3,307 built. As with the earlier model, the Mk VI could mount a gun pack for use as the Mk IVF. Bristol Blenheim - Operational History: With the outbreak of World War II, the Blenheim flew the RAFs first wartime sortie on September 3, 1939 when a single aircraft made a reconnaissance of the German fleet at Wilhelmshaven. The type also flew the RAFs first bombing mission when 15 Mk IVs attacked German ships in Schilling Roads. During the wars early months, the Blenheim was the mainstay of the RAFs light bombers forces despite taking increasingly heavy losses. Due to its slow speed and light armament, it proved particularly vulnerable to German fighters such as the Messerschmitt Bf 109. Blenheims continued to operate after the Fall of France and raided German airfields during the Battle of Britain. On August 21, 1941 a flight of 54 Blenheims conducted an audacious raid against the power station at Cologne though lost 12 aircraft in the process. As losses continued to mount, crews developed several ad hoc methods for improving the aircrafts defenses. A final variant, the Mk V was developed as a ground attack aircraft and light bomber but proved unpopular with crews and saw only brief service. By mid-1942, it was clear that the aircraft were too vulnerable for use in Europe and the type flew its last bombing mission on the night of August 18, 1942. Use in North Africa and the Far East continued through the end of the year, but in both cases the Blenheim faced similar challenges. With the arrival of the De Havilland Mosquito, the Blenheim was largely withdrawn from service. The Blenheim Mk IF and IVFs faired better as night fighters. Achieving some success in this role, several were fitted with the Airborne Intercept Mk III radar in July 1940. Operating in this configuration, and later with the Mk IV radar, Blenheims proved capable night fighters and were invaluable in this role until the arrival of the Bristol Beaufighter in large numbers. Blenheims also saw service as long-range reconnaissance aircraft, thought they proved as vulnerable in this mission as when serving as bombers. Other aircraft were assigned to Coastal Command where they operated in a maritime patrol role and aided in protecting Allied convoys. Outclassed in all roles by newer and more modern aircraft, the Blenheim was effectively removed from frontline service in 1943 and used in a training role. British production of the aircraft during the war was supported by factories in Canada where the Blenheim was built as the Bristol Fairchild Bolingbroke light bomber/maritime patrol aircraft. Selected Sources The Blenheim Society Warbird Alley: Bristol Blenheim

Strategy at Tesco Assignment Example | Topics and Well Written Essays - 2000 words

Strategy at Tesco - Assignment Example is therefore a lot of pressure on traditional means of consumer shopping and the consumer behavior in the current scene of the UK economy is bad news for all. In the third quarter however, there has been seen a slight increase in sales due to people shopping for winter clothes and school uniforms and economists believe that this my point to a recovery of the economy, starting in the beginning of 2013. The third quarter saw sales volumes grow by 1%, compared to 0% in the previous quarter – a tremendous improvement when compared to the low growth seen in the last two years of very low shopping. (Uruci 2012) Looking at the current figures, although the growth rate seems to be on the rise, there is always that nagging doubt whether the economy is going to flourish or fall in the near future and how that is going to affect the retail industry. Take for instance the Olympic season – online sales in the UK fell since people were busy watching the Olympics instead of shopping as they normally would. Such is the state of the economy in the UK. (BBC 2012) Founded in 1919 by Jack Cohen, Tesco is one of the largest retailers in the world. They operate in 14 countries and employ over 520,000 people, and serve millions of customers every week. (Tesco PLC: History). What used to originally be a grocery retailer has grown tremendously to include books, clothing, electronics, furniture, petrol, software, financial services, DVD rentals, telecom and internet services, music downloads and so much more. Food or groceries however, still remains their greatest strength. Tesco currently appeals to a wide audience, across social groups because of its variety of products that range between Tesco Value and Tesco Finest. This gives them a benefit as they aren’t just focused on cost, but they work to provide quality and experience as well. Tesco is in an extremely competitive environment. They face competition from quite a lot of retail stores, many primarily grocers like

Choose one of the abbreviated research plans that you have drafted Coursework

Choose one of the abbreviated research plans that you have drafted - Coursework Example This will make the presentation simple and time conservative. One on one communication: some individuals may opt not to adopt the plan due to its expensive nature. To solve this, personal communication will have to into play. One will have to take his or her personal time to talk to the audience on one on one basis. This is to convince the undecided party and give them the required motivation. This may be done through personal calls or text messages, just in case getting the free time is not possible. Newsletters: As follow up each audience will receive a newsletter once in a while to make sure that their motivation never declines. Sending of the newsletters will be through the post and via emails. This will act as reminders to the audience. Kanjilal, Joydip, and BhupaliKhule.ASP.NET data presentation controls essentials master the standard ASP.NET server controls for displaying and managing data. Birmingham, U.K.: Packt Pub., 2007.

TO WHAT EXTENT ARE LEADERSHIP ATTRIBUTES CONSIDERED UNIVERSALLY Essay

TO WHAT EXTENT ARE LEADERSHIP ATTRIBUTES CONSIDERED UNIVERSALLY EFFECTIVE AND DESIRABLE - Essay Example Table of contents 1. Introduction 3 2. Requirements of international and domestic leadership in terms of leadership skills and competencies 4 2.1 Leader – characteristics 4 2.2 Environment that makes leadership international 5 2.3 Culture as related to domestic and international leadership 6 2.4 The influences of environment on domestic and international leadership 8 2.5 Challenges that international leaders face 10 2.6 Domestic vs global leader – differences and similarities 12 3. Conclusion 13 References 14 1. Introduction The performance of organizations in the global market is usually evaluated by referring to their leadership style. A leader is the individual who has the power to take all important decisions of each organization, including the design of its strategy and the control of all its activities (Grisham 2011). The behaviour of leaders is not standardized since each leader has his unique experiences, skills and perceptions. In fact, it has been proved that the development of an effective leadership strategy is depended on a series of factors. Most commonly, the socio-cultural and economic environment but also the objectives of the organization are the criteria on which leadership decisions are based. In addition, a leadership strategy needs to be feasible in terms of available resources. At this point, the following issue appears: can the effectiveness of a leader being influenced by the geographical region in which his decisions will be applied? In the literature, a distinction is made between domestic leaders and international leaders. The activities of the former are limited within a particular area; the leaders of organizations that operate only locally belong in this category. International leaders are those who can be involved in leadership decisions related to the global market (Marquardt 2000). In other words, a leadership is made international when referring to the global environment of an organization, meaning not only the n eeds of the organization in regard to its activities in a foreign country but also the challenges that the organization has to face in the global market; competition, cultural differences and regulatory framework are the most common challenges of this kind. The differences and similarities of domestic leaders and international leaders are analytically presented in this paper aiming to show that domestic leadership requires different skills and competencies than the international leadership. For this reason, the appropriateness of individuals to act as leaders domestically or internationally can be evaluated only if reviewing carefully their skills, as responding to the demands of each of these two leadership types. 2. Requirements of international and domestic leadership in terms of leadership skills and competencies 2.1 Leader - characteristics In order to be successful as a leader an individual needs to have certain qualities. In practice, the characteristics of leaders can be hig hly differentiated under the influence of their personal experiences and perceptions. Still, there are certain requirements that leaders need to meet (Maxwell 2005). A leader who meets all these requirements can be considered as fully successful in regard to his role (Maxwell 2005). It should be noted that leadership, as a role, can incorporate many phases. In each of these phases a leader should meet different requirements. These phases can be set in a hierarchy, and would be the following, starting from the lower level: a) Position;, b) Permission, c) Production, d) People development (Maxwell 2005). Each of these phases has different requirements; for example, in the first phase followers simply execute the orders given to them because they are obliged to; the autocratic leadership style

Personal Reflection Of My Learning Style

Personal Reflection Of My Learning Style Introduction: After doing this course my weaknesses and strengths become apparent through my lecturers, and my mates. At first, I despised my lecturer critiques, I took it personally, and I thought they were just being nasty to me. After reflecting on their reviews and critiques, I can now say that I actually appreciate all their comments because they make me see where my shortcomings and strength are. They have shown me how to address my shortcomings and improve on my strengths. In the preceding chapters I will aspire to demonstrate what I have learnt, the assessment of my personal learning style and strategic plan I have devised for future essay writing. PERSONAL REFLECTION: Personal reflections constitute a large part of my development learning process that take place spontaneously. I perceive essay writing as a daunting task, this is the experience of most if not all students in my year. Unfortunately no matter how frightening we found it, it is mandatory in every part of our course as we do not sit for exams. I have always struggled with bad grammar, clarity, choice of words, word count, and non-qualitative work. So many times my Lecturers had to return my work to me and asked me to explain a statement that does not make sense to him. Along with struggles of choice of words and grammatical errors came other struggles. I often struggle with researching, academic writing, materials resources and referencing. Beside my imperfect writing also come the problems of footnotes, prioritising, and procrastination. All the aforementioned problems were addressed in this course. What I learned most in the course is that it helps me to study efficiently, enhance my researching skills. The course teaches me to take active step in reading, writing techniques, applying algorithm to read my text in any subject. Though it makes me read and learn slowly but actively. It also provides opportunity for me to interact with fellow students and facilitate group discussion, which enable us to talk about what we learn, reformulate and restructure the information. This course has also strengthened my learning style and has made me to be an aggressive learner. I have learnt so many writing techniques and terminology in this course which I must familiarize myself with, as they are mandatory to apply them in my future essay writing. Not doing that will jeopardise my expected standard. LEARNING PREFERENCES As you can see in the abovementioned chapters, what my writing skills are like. As unique as individual so also everyone has his or her own unique learning styles and preferences. This course demonstrated varieties of ways which students can learn and out of these modes and styles of learning it makes me identify suitable learning styles that are most appropriate for me, which are active and visual learning. To maximise and strengthen my learning it required me to attend lectures regularly, take notes and elaborate them after lectures, record lectures if allowed, talk about what I learn, add diagram to notes whenever ità ¢Ã¢â€š ¬Ã¢â€ž ¢s possible, work in peer or group. These learning styles also enable me to capitalize on my strength and give room for improvement on my weaknesses. This style of learning helps me to organise and manage my time effectively, it provides me with various approaches to studying, vocabulary building, researching, analytical skills, writing skills and othe r successful learning strategies. My burning desire to excel has plunged me into great analytical thinking, which will enhance my future essay writing and learning. ESTIMATED WORK PLAN FOR COMPLETION OF MY DEGREE In the next chapters I will aspire to demonstrate the strategic sequential steps I will be applying for the completion of my degree course. Approaching my studies with positive habits and perceive it as nothing else but a possession of mind, and in other for me to succeed I have to make decision about my priorities, my time and my resources. I will devise an action plan for the areas I need to develop further and I will give more attention to reflective experience and applying knowledge. Arrange and prioritise myself to eliminate distractions, knowing when I am more focus and productive. Studying at the same time everyday makes me establishes routine and this has become my pattern and I stay clear of scheduling any other things at this time. I will also avoid doing too much studying at one time, stick to my routine and follow the priorities I have set for myself and not allowing any other interest to sidetrack me from my goal. Implementing all this will makes me more systematize, col late the notes I have taken at lectures and in study groups together, reformulate, and restructure them in organization method I can develop. I will Investigate, question what my lecturers taught me, critically view the contents and quality of the lectures as I donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to accept what I was taught as what passes from my lecturer notes into my notes without questioning or critically think about it or without reacting. I will also refer to my manual, other textbook, and web sites for assistance. I will also reflect on how I can relay or apply what I learn into my callings. One of my most difficult challenges is procrastination. This makes me struggling meeting up with the deadline and accomplish my goals. After this course, I have started to overcome the problem. However, I still put some things up for later but not as much as before. STRATEGY DEVICE FOR FUTURE ESSAY WRITING Below are the structures I will use for successful production of my future essays writing. First class academic essay writing requires analytical demonstration of my knowledge and skills of the topic. I will analyse, dissect the topic, pre and post the questions to get an overview. I will interpret the question, decode the question, and explain it in my own understanding. What is the main subject or content of the question, focus on the contents or else I will lose the track. Highlight the content. Identify the task, as this is where I am going to extract my essay introduction. I will follow the criteria, the guidelines and look for relevant resources. After doing all this I will start planning my essay, commencement of my essay, timing, what I need to focus on, what need to be included in the essay? The vital information I need to gather, materials needed. The next step I will take is to start researching, at the completion of my research, I will start writing an outline, organize l ist of points I want to make in the essay in a way it will make sense. Start drafting as it comes to my mind, collate them in correct format, and check grammatical errors and spelling. Do additional research to beef up the amount of words required. After doing all this then I will start writing my essay in the following order. An introduction A main body A conclusion A critical evaluation Meeting up with the deadline is very pivotal in essay writing as there is specific time of handing it in, but in situation where it is tough and strenuous I will talk to my lecturer as they are quite considerate and they do usually give extension. Conclusion Having realised that there is no quick or easy way to studying. I can only achieve through endurance, hard work, staying focus, immerse myself into rigorous swotting, and sequentially pursue my action plan. Implementation of the above plan and commitment will make me achieve my goal.

Movie: The Caine Mutiny - Evaluating The Performance Of A Government :: essays research papers

Movie: The Caine Mutiny - Evaluating the Performance of a Government Governments are an essential and important part to our everyday life, and without, there would be no control or leadership. Governments are sanctioned to constitute and systemize the interrelationships of the people with their divisional bounds, the relations of the people of the community as a whole, and the arrangements of the community with other political entities. In the movie, "The Caine Mutiny", a form of government plays an important role to everybody aboard the ship. There were certain hardships with the configuration of the government, and in this case, the government was the captain. Although the captain didn't go directly against the Naval Regulations, the crew thought that he was incapable of holding this position as captain. With all of this happening, it was hard for the sailors aboard the ship to appreciate the form of government and their leader. The constitution for many countries, hold the rules (may be written, or not written) to which a government must obey. In this scenario, the Naval Regulations were intended to be followed upon and consented to. If a government is fulfilling its basic functions, then it is properly following the constitution, but if it isn't ensuing the constitution, then the fundamental purposes aren't being achieved. Within the constitution, there is power granted to impeach the leader if he/she is not implementing their primary services. In the movie, we see captain Queeg as one who is incompetent of achieving his job as the leader. Captain Queeg can be easily compared with Charles III—king of England during the Revolutionary War. He was old, and powerful, and with authority, but also wrong. Captain's new position angered many sailors aboard the old battle ship with his strict and reserved mannerisms, and the way he handled many situations gave the sailors fair reason to be easily infuriated. Overall Queeg portrayed a very futile leader as head of the government on the ship. There are many possible risks that one can come upon if they decide to change governments. There is always the risk of a failed government which could be at the worst disadvantage to anyone and everyone. Once a government fails, it can easily be trampled over and picked upon by another country. The power can be lost by everyone in their country and can be difficult to gain back. The change in governments can also effect the people of the country, because it will most likely be at a disadvantage to some people because not everyone is easily satisfied. The support of people in a country can readily be lost and gone

Language of the Brochure Essay

Firstly, the brochure gives the impression that the resort is the best in Tenerife. The holiday resort is described as, ‘the largest, most vibrant, holiday centre in Tenerife†¦Ã¢â‚¬â„¢. This uses super latives to persuade the readers that the Sun Valley Beach Club is the best because if the Sun Valley are describing the resort the largest and most vibrant, they are saying that the resort has lots of availability in order to fulfil customers as the resort is so popular while also being full of life and energy which may also suggest that, again, the resort may be popular with tourists. The word, ‘most’ is a super lative because if you want to be the most at something nothing can be more or beat you at something. For example, if you are the most funniest person in school, no one else in the school can be funnier than you, they can only be less funnier than you. This will cause people to listen because the resort is the largest and most vibrant compared to all the other holiday resorts in Tenerife and you want the best value for money. Therefore, readers would want to book a bargain holiday at the Sun Valley Beach Club. Also, the brochure gives the impression that the resort is in a great location. The brochure tells us there is, ‘low rainfall and year round temperatures of 25-30 °C’. This uses facts to persuade the readers that the Sun Valley Beach Club is in a great location because when you go on holiday, if it is raining, you have to stay inside but everyone wants to make the most of your holiday but if you just stay inside, you can’t get out and go activates. In this case, Tenerife has great beaches so the tourists may want to go to the beach or go swimming. The phrase, ‘25-30 °C’ is factual because it is saying that the temperatures can only be 25-30 degrees in Tenerife. Also, people like hot places like Tenerife because it is easier to relax in a hot place and when you are on holiday, you want to relax and have a good time. This will also cause readers to listen to the Sun Valley Beach Club because facts are more believable because they are true so people will believe the information on the brochure. Therefore, readers would want to book a hot and rainless holiday at the Sun Valley Beach Club. Next, the brochure gives another impression that the resort has a lot of activates on offer for a great price. The brochure explains that the resort offers, ‘a full range of water-sports, tennis, mini golf and riding’. This uses lists to persuade the reader that the resort has a lot of activates because not everyone is the same and likes doing the same activates because different people have different likes and dislikes. If you have a resort with different activates, you would prefer to go to the Sun Valley then another resort that only has one activate on offer, especially if you were a family with children that are all different. The phrase, ‘full range’ is involved in a list because when something has a full range, it has everything to do with that thing. For example, when you have a full range of activates, you have loads of activates. This will cause readers to want to listen to the Sun Valley Beach Club holiday providers because tourists would want to keep active on holiday and the resort contains a lot of activates. Therefore, readers would want to book a fun and active holiday at the Sun Valley Beach Club. Lastly, the brochure gives the impression that the resort will be enjoyable for everyone. The brochure says to the parents, ‘why not relax in the poolside bar area keeping them in sight†¦Ã¢â‚¬â„¢. This uses conversational tone to persuade the reader that the resort is enjoyable because both parents and children has things that they can enjoy. In this case, the children can play in the swimming pool while the parents can drink and chat to other people whilst still being in reach of their children. The phrase, ‘why not’ is conversational because it sounds like advice and a friend give you advice. It also sounds like Sun Valley is letting them have their say whether or not they want to book the holiday. This will cause readers to want to listen to the Sun Valley Beach Club’s advice because they would want to listen to a friend more than a stranger. Therefore, readers would want to book a friendly holiday at the Sun Valley Beach Club.

Gorhams Cave - the Most Recent Neanderthal Site

Gorhams Cave - the Most Recent Neanderthal Site Gorhams Cave is one of numerous cave sites on the Rock of Gibraltar that were occupied by Neanderthals from about 45,000 years ago to perhaps as recently as 28,000 years ago. Gorhams cave is one of the last sites that we know were occupied by Neanderthals: after that, anatomically modern humans (our direct ancestors) were the only hominid walking the earth. The cave is located at the foot of the Gibraltar promontory, opening right onto the Mediterranean. It is one of a complex of four caves, all occupied when the sea level was much lower. Human Occupation Of the total 18 meters (60 feet) of archaeological deposit in the cave, the top 2 m (6.5 ft) includes Phoenician, Carthaginian, and Neolithic occupations. The remaining 16 m (52.5 ft) include two Upper Paleolithic deposits, identified as Solutrean and Magdalenian. Below that, and reported to be separated by five thousand years is a level of Mousterian artifacts representing a Neanderthal occupation between 30,000-38,000 calendar years ago (cal BP); beneath that is an earlier occupation dated about 47,000 years ago. Level I Phonician (8th-3rd century BC)Level II NeolithicLevel IIIa Upper Paleolithic Magdalenian 12,640-10,800 RCYBPLevel IIIb Upper Paleolithic Solutrean 18,440-16,420 RCYBPLevel IV Middle Paleolithic Neanderthal 32,560-23,780 RCYBP (38,50-30,500 cal BP)Level IV Basal Mousterian, 47,410-44,090 RCYBP Mousterian Artifacts The 294 stone artifacts from Level IV (25-46 centimeters [9-18 inches] thick) are exclusively Mousterian technology, mad of a variety of flints, cherts, and quartzites. Those raw materials are found on fossil beach deposits near the cave and in flint seams within the cave itself. The knappers used discoidal and Levallois reduction methods, identified by seven discoidal cores and three Levallois cores. In contrast, Level III (with an average thickness of 60 cm [23 in]) includes artifacts which are exclusively Upper Paleolithic in nature, albeit produced on the same range of raw materials. A stack of superimposed hearths dated to the Mousterian was placed where a high ceiling permitted ventilation of smoke, located near enough to the entrance for natural light to penetrate. Evidence for Modern Human Behaviors The dates for Gorhams Cave are controversially young, and one important side issue is the evidence for modern human behaviors. Recent excavations at Gorhams cave (Finlayson et al. 2012) identified corvids (crows) in the Neanderthal levels at the cave. Corvids have been found at other Neanderthal sites as well, and are believed to have been collected for their feathers, which may have been used as personal decoration. In addition, in 2014, Finlaysons group (Rodrà ­guez-Vidal et al.) reported that they had discovered an engraving at the back of the cave and at the base of Level 4. This panel covers an area of ~300 square centimeters  and consists of eight deeply engraved lines in a hash-marked pattern. Hash marks are known from much older Middle Paleolithic contexts in South Africa and Eurasia, such as Blombos Cave. Climate at Gorhams Cave At the time of the Neanderthal occupation of Gorhams Cave, from Marine Isotope Stages 3 and 2 before the Last Glacial Maximum (24,000-18,000 years BP), the sea level in the Mediterranean was considerably lower than it is today, annual rainfall was some 500 millimeters (15 inches) lower and the temperatures averaged some 6-13 degrees centigrade cooler. Plants in the charred wood of Level IV are dominated by coastal pine (mostly Pinus pinea-pinaster), as is Level III. Other plants represented by pollen in the coprolite assemblage including juniper, olive, and oak. Animal Bones Large terrestrial and marine mammal assemblages in the cave include red deer (Cervus elaphus), Spanish ibex (Capra pyrenaica), horse (Equus caballus) and monk seal (Monachus monachus), all of which show cutmarks, breakage, and disarticulation indicating they were consumed. Faunal assemblages between levels 3 and 4 are essentially the same, and herpetofauna (tortoise, toad, frogs, terrapin, gecko and lizards) and birds (petrel, great auk, shearwater, grebes, duck, coot) showing that the region outside of the cave was mild and relatively humid, with temperate summers and somewhat harsher winters than are seen today. Archaeology The Neanderthal occupation at Gorhams Cave was discovered in 1907 and excavated in the 1950s by John Waechter, and again in the 1990s by Pettitt, Bailey, Zilhao and Stringer. Systematic excavations of the interior of the cave began in 1997, under the direction of Clive Finlayson and colleagues at the Gibraltar Museum. Sources Blain H-A, Gleed-Owen CP, Là ³pez-Garcà ­a JM, Carrià ³n JS, Jennings R, Finlayson G, Finlayson C, and Giles-Pacheco F. 2013.  Climatic conditions for the last Neanderthals: Herpetofaunal record of Gorhams Cave, Gibraltar.  Journal of Human Evolution  64(4):289-299. Carrià ³n JS, Finlayson C, Fernndez S, Finlayson G, Alluà © E, Là ³pez-Sez JA, Là ³pez-Garcà ­a P, Gil-Romera G, Bailey G, and Gonzlez-Sampà ©riz P. 2008.  A coastal reservoir of biodiversity for Upper Pleistocene human populations: palaeoecological investigations in Gorhams Cave (Gibraltar) in the context of the Iberian Peninsula.  Quaternary Science Reviews  27(23–24):2118-2135. Finlayson C, Brown K, Blasco R, Rosell J, Negro JJ, Bortolotti GR, Finlayson G, Snchez Marco A, Giles Pacheco F, Rodrà ­guez Vidal J et al. 2012.  Birds of a Feather: Neanderthal Exploitation of Raptors and Corvids.  PLoS ONE  7(9):e45927. Finlayson C, Fa DA, Jimà ©nez Espejo F, Carrià ³n JS, Finlayson G, Giles Pacheco F, Rodrà ­guez Vidal J, Stringer C, and Martà ­nez Ruiz F. 2008.  Gorhams Cave, Gibraltar- The persistence of a Neanderthal population.  Quaternary International  181(1):64-71. Finlayson C, Giles Pacheco F, Rodriguez-Vida J, Fa DA, Gutierrez Là ³pez JM, Santiago Pà ©rez A, Finlayson G, Allue E, Baena Preysler J, Cceres I et al. 2006.  Late survival of Neanderthals at the southernmost extreme of Europe.  Nature  443:850-853. Finlayson G, Finlayson C, Giles Pacheco F, Rodriguez Vidal J, Carrià ³n JS, and Recio Espejo JM. 2008.  Caves as archives of ecological and climatic changes in the Pleistocene- The case of Gorhams cave, Gibraltar.  Quaternary International  181(1):55-63. Là ³pez-Garcà ­a JM, Cuenca-Bescà ³s G, Finlayson C, Brown K, and Pacheco FG. 2011.  Palaeoenvironmental and palaeoclimatic proxies of the Gorham’s cave small mammal sequence, Gibraltar, southern Iberia.  Quaternary International  243(1):137-142. Pacheco FG, Giles Guzmn FJ, Gutià ©rrez Là ³pez JM, Pà ©rez AS, Finlayson C, Rodrà ­guez Vidal J, Finlayson G, and Fa DA. 2012.  The tools of the last Neanderthals: Morphotechnical characterisation of the lithic industry at level IV of Gorham’s Cave, Gibraltar.  Quaternary International  247(0):151-161. Rodrà ­guez-Vidal J, dErrico F, Pacheco FG, Blasco R, Rosell J, Jennings RP, Queffelec A, Finlayson G, Fa DA, Gutierrez Là ³pez JM et al. 2014.  A rock engraving made by Neanderthals in Gibraltar.  Proceedings of the National Academy of Sciences  Early Edition. doi: 10.1073/pnas.1411529111 Stringer CB, Finlayson JC, Barton RNE, Fernndez-Jalvo Y, Cceres I, Sabin RC, Rhodes EJ, Currant AP, Rodrà ­guez-Vidal J, Pacheco FG et al. 2008. Proceedings of the National Academy  Neanderthal exploitation of marine mammals in Gibraltar.  Proceedings of the National Academy of Sciences  105(38):14319–14324.

Google Case Essay Example

Google Case Essay Example Google Case Essay Google Case Essay What were the key factors behind Googles early success? Thanks to the Corporate Values, Google became a very successful company In the world. Googles integrally In providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value Dont be evil refuses to compromise the integrity of search results. The quality search result is important to secure users usability of search engine and the confidence in Google. Googles emphasis on technologies helps Google to excel its competitors. Google lives Technology matters and invested heavily In the infrastructure that supported lightning-fast returns on search queries. Providing accurate results wealth a shorter time Is the primary task of a search engine and It Is not an easy task. Google did well in this and it becomes one of the key competitive advantages of Google products. Google s diverse businesses contribute to its success significantly. Since its PIP, Google had launched a flurry of products that expanded its domain beyond web search. After 2000, the IT market is growing at a very fast speed and lots of Leeds are untouched. : Google provide its products to an Immature market so that It can capture a large market share, With Its strength In technologies, Google can ensure the quality of product and service to keep its competitiveness in the various markets. Google is innovative and adopted unconventional approaches for managing innovation. Some innovative products may require longer development time. Google is willing to invest in promising long shots and Google believe they can be high- reward projects. Do you expect the search business to become more concentrated? Is search a winner-take-all business? Most of revenue is generated with Googles search business and related products. Lots of its products like Google Decadence and Google Analytics relies on the search business. So focusing on search business seems critical to Google future and I expect the search business to become more concentrated. In the next few years, people will be overwhelmed by Information on the Internet and people will Increase their reliance on search engine to provide them desirable results. Google Is the leading search engine provider and dominates the market. Google can potentially gain more revenue if it is the single player in the market. In addition, Google is experienced in providing search service and concentrate on providing search service is less risky than expanding to other market. The network effect can be applied here as well. With the focusing on search service, Google can gain more users and cumulate more knowledge about user preference and searching behaviors. With the knowledge, Google can enhance Its search service and acquire more users. The search service has great potential to become winner-take-all business. Facts about market share of search service providers tell winner-take-all business is possible. Google shares the great market in the world. Being and Yahoo share a very insignificant market in the world. We may pick another example like China; Baud Is the largest player in the searching service market without the participation of Google. Providing quality-searching service has high entry barrier boundaries, so that it can serve every segment of market. There is no significant UN- tap market for other search engine providers to enter. In addition, the network effect n search market is quite strong, when more users user the service, the search providers are able to gather more information and provide better search results. In addition to enhancing its core search business, should Google also branch out into new arenas? Which of the following would you recommend: 1) Building a full-fledged portal like Yahoo! s; Not recommended. Although there is demand for full-fledged portal like Yahoo! , the demand is not increasing significantly. There are already 2 big players in the portal business, namely Yahoo! And MANS. Due to high market commonality and high sources similarities, Google should not compete head to head with them. ) Targeting Microsofts desktop software hegemony; and/or Recommended. With the extensions functionalities of Google Chrome, Google stepped into desktop software industry already. With the help of notification center of ass and windows system, various Google products can bring similar experience via Google Chrome. In addition, there is some UN-tapped market. Google can extent search service to desktop search, migrate the online Google Doc to desktop, provide support to development of open resource initiatives like open office and provide interfaces compatible with Linux users. ) Becoming an e-commerce intermediary like eBay? Not recommended. EBay and Amazon are two big players in the market. The rivalry is already quite intensive. Becoming another big player in the market not only requires Google to deal with products suppliers but also the delivery service. Both of them are labor-intensive tasks and Google has litter experience with it. There are other specialized new entrants entering the market to gain the market niche and customers have high bargaining power due to information transparency. So the industry is not very attracting. Do you view Googles distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations? Googles distinctive governance structure, corporate culture and organizational processes are a great strength of the company. Google is attracting the best talents from all over the world. These talents look forwards to Join Google because of the flat governance structure and corporate culture. Their potentials can be best explored at Google. Googles corporate structure encourages creativity among heir staff, which leads to employee satisfaction and a low employee turnover rate. Googles organizational processes ensure sufficient freedom to its employees to test new technologies, new business models, new products, new ideas etc. This is very essential for company to put innovation into actions. In addition, the Company is administered by the expounders and the Chief Executive Officer. Both of them are concerning the long-term growth of Google instead of short-term gain. This facilitates the restoration of confidence of its investors and clients.

Autobiography of Benjamin Franklin Essay Example | Topics and Well Written Essays - 1000 words - 2

Autobiography of Benjamin Franklin - Essay Example His stepmother gave birth to seven children, three in Ecton and four after they had immigrated to Boston. However, after the demise of his mother, his polygamous father married a second wife, Abiah Folger, who bore ten children, bringing the total number of siblings to seventeen. This was at a time when America was a colony of Great Britain. As a result of the abject poverty that had ravaged the British colonies during this time, and bearing in mind the many siblings in the family, Benjamin attended Boston Latin school, a clergy school for a couple of years and was forced to end his studies prematurely due to lack of money. Contrary to this, his passion for acquisition of more knowledge, like all his brothers, grew by the day due to interest in books and the zeal for writing. Though his father had been against it from the start, he finally gave way after realizing his son’s undying enthusiasm for writing and the expense of college education, (Woodworth, 1). He finally took him to a school for writing and arithmetic where he really excelled in the former. Realizing he could not further his sons education, his father absorbed him into his tallow-chandler business newly acquired profession in New England. This sharpened his guidance skills especially when they went to forays with the boys in the sea. His zeal for reading grew by the day. All little money he got was spent on books with some of his first collections being John Bunyan's Pilgrims Progress and R. Burton's Historical Collections.(Woodworth, 3) The inception of a printing business by his brother James on his return to England further exposed him to a variety of books. He was made his apprentice and through this, he made many acquaintances like Mathew Adams, a resourceful businessperson, who exposed him to variety of books in his library collections, majorly poetry. His writing skills improved immensely for example when he wrote his first poetry of The Lighthouse Tragedy .This was further enhanced by acquisition of the book, Spectator and the inception of his brothers first newspaper, New England Courant, which he secretly contributed to under the disguise of Mrs. Silence Do-good. These articles attracted a lot of publicity in town and he eventually broke ties with his brother after he discovered the popular correspondent was his brother (Woodworth, 3) His journey to Philadelphia saw him work in different printing shops where he nurtured the idea of starting his own printing firm. With support from Sir William Keith, the then Pennsylvania governor, to travel to London to acquire printing gear, he would later establish the notion as unworthy of consideration (Woodworth, 21). However, he made several acquaintances like Charles Osborne, Joseph Watson, and James Ralph, all lovers of reading (Woodworth, 69). With the absence of forthcoming prospects, Ben went back to Philadelphia and established, together with other aspirants and tradesmen, a group called Junto with the noble inte ntion of bettering their community. This was done through excellent ideas that led to building of the library company of Philadelphia (Woodworth, 188). The pooling of enough resources from the junta group saw him begin his life of political lobbyism. Together with his trusted associate, Hugh Meredith, they established their first printing house in Pennsylvania. This led to the publication of their first newspaper, the Pennsylvania Gazette. Through his diligence and unremitting obsession for freedom

ZhangNing_Essay_Illinois Essay Example | Topics and Well Written Essays - 500 words

ZhangNing_Essay_Illinois - Essay Example I further strengthened my determination to pursue a career in this field when I witnessed how the numerous financial elites in Shanghai have contributed to the prosperity of the city and turned the city into the financial capital of China. Aiming to grow into a financial expert who can make a big contribution to the field, I have followed the guidance of my uncles. First of all, I have paid a lot of attention to mathematics, as it is the essential tool for financial analysis. Establishing good analytical and critical thinking capability from practicing mathematics, I have further acquired understanding in finance by watching financial programs and reading financial journals. Being familiar with diverse industries and accumulating basic skills of analyzing corporate financial reports, I have gone on to gain hands-on experience of finance by managing a stock account, which was offered to me by my father as a birthday gift. Collecting information in a timely way and making predictions accurately, I have successfully earned money. Although the total sum of money is trivial, the experience and confidence I have achieved have reinforced my determination of pursuing my career in finance. In the process of achieving my goals, I have completed an internship in the financial department of Shanghai’s BaoAn Hotel. From this work experience, I have gained a definitive understanding of the financial operating system of a company and started accumulating knowledge in corporate management accounting. Although I feel I have learned a lot so far, I am fully aware that in order to become a financial expert, I still need to expand my perspective and acquire further knowledge in my undergraduate education. Therefore, I wish to study in the U.S., the leading country in the world for financial services. Despite the recent financial disaster, I am sure that the U.S. will survive and thrive as it has always done in the past. By studying in the U.S., I will learn how Americans conquer